Prove the lift in 8–12 weeks.
One use case. One success metric your team already cares about. A clear before-and-after. If Glow does not move the number, you do not move to step 2.
- One configured workflow (intros, routing, or scout)
- Hosted or embedded intake, no rip-and-replace
- Baseline, target, and weekly outcome reporting
- A written go / no-go at week 12